Where to go, what to say and above all what to throw away.
When everyone tells you to slow down, we push. But first we decide together who you talk to and what you leave out, so we push in the right direction.
The decisions nobody usually makes.
For the founder who knows what to build but not yet how to tell it, or who keeps hearing everyone say slow down.
Positioning
Who you talk to and why they should pick you, said in one sentence people get the first time.
The story
The story you tell on the website, in decks and to the people you meet, always the same one.
The launch
How you get to market, with what and in which order.
What to throw away
The hardest part: the ideas that look good and slow you down in the meantime.
How you decide where to go.
Direction is made of choices: what to say, to whom, when, and above all what to leave out.
- 1
Where you really are
We look at your product, your market and how the people who should buy from you see you. Often the problem isn't the offer but the story: ADevolution was selling single services, and already had a system in its hands.
- 2
The positioning
Who you talk to and why they should pick you, said in one line anyone gets the first time.
- 3
The story and the launch
The story you tell on the site, in decks and to investors, and how you get to market: with what, to whom and in what order.
- 4
Getting found
When someone searches for what you do, on Google or by asking ChatGPT, your name has to come up. We work on it through the site, the content and how search engines read you.
What you take home.
- Mission, vision and values, pulled out of you and written clearly, so the team knows where it's going.
- The positioning in one line, and everything that follows from it.
- The story for the site, decks and value propositions.
- The launch plan: what, to whom and in what order.
- The things to throw away, in black and white.
- A site built to be found by the right people.
It's for you if…
- you have a product and don't know how to tell it;
- everyone tells you to slow down and you feel it's time to push;
- you want clients who look for you, not for whoever costs less.
It's not for you if…
- you want someone to run your ads or your social media;
- you want a hundred-page report instead of three decisions;
- you're not ready to throw anything away.
When the story changes, everything else changes too.
ADevolutionFrom digital agency to growth system for installers.
The problem wasn't the offer, it was the story. We decided who to talk to and what to leave out, and from there the offer, the message and the website changed.Read the case →
ADSuiteLots of scattered tools, one suite.
The ADevolution team had several ideas born separately. We put them into a single pay-per-use suite, from the client's need to the signed quote.Read the case →
What people ask us before we start.
What does direction mean, in practice?
Deciding who you talk to, what you say and what you throw away, then how and when you get to market. It's the part nobody usually does, because you can't see it.
Do you do marketing?
Social media and ads, no: there are already a thousand agencies for that. We decide what to say and to whom, so whoever says it next knows what to do.
When do I need it?
Before building, and then every time the market answers you in a way you didn't expect.
What if my idea doesn't convince you?
We tell you straight away, and it costs you nothing.
Tell us the idea everyone tells you to drop.
A couple of lines on what you have in mind and what budget you have. If it keeps us up at night we talk, if not we tell you straight away, no beating around the bush.