Blog
Notes on product, AI automation, and technical decisions. No editorial gloss.
2026-08-25
Your MVP is not validating anything: common mistakes and how to build a test that works
An MVP is not a scaled-down version of the final product: it is an experiment with a precise hypothesis to falsify. This article covers the three most common wrong MVP archetypes and how to build a test that produces a real market signal.
Read2026-08-18
"Everyone can use it" means you do not know your customer: how to define your ICP
When a founder says "everyone can use it" they are implicitly admitting they do not know who they are talking to. This article explains what an ICP is, why an undefined target produces marketing that does not convert, and how to reach an operational ideal customer definition before investing in growth.
Read2026-08-11
Positive feedback but zero sales: the gap between interest and purchase intent
Demos that land well, enthusiastic friends, LinkedIn likes. Then silence when it is time to pay. This article covers the difference between interest signals and real purchase intent, and how to structure first sales tests before the product is finished.
Read2026-08-04
Building fast with AI does not remove business risk: how to validate before you build
Artificial intelligence has made software development faster and more accessible. But execution speed is not the same as hypothesis validity. This article explains why AI FOMO is masking business risk, and how to structure real validation before building.
Read2026-07-28
Why launch strategy beats the product: the niche marketplace case
Building the right product with the wrong strategy leads to the same outcome as building the wrong product. A concrete look at how your market entry angle changes everything: with a niche marketplace example and MVP/MMP logic.
Read2026-07-21
You have an idea for an app or digital product: why it is almost never enough
Having an idea for a digital product is not enough to build something that works in the market. This article covers the most common mistakes when moving from idea to real validation, and why skipping that step is expensive.
Read2026-07-14
Async job queue patterns in production: retry, dead letter, and concurrency
Production job queues: exponential backoff retry, dead letter queue, worker idempotency, graceful shutdown, and minimum metrics to monitor.
Read2026-07-07
Automatic PR code review with Claude Code: custom commands and project rules
Automatic PR review with Claude Code: CLAUDE.md, /review-pr in .claude/commands, local pre-push workflow, and limits versus human review.
Read2026-07-01
Signals your production LLM stopped behaving like before
Production LLM drift: deterministic metrics (schema validation, output length, fallback, latency) to catch silent degradation without LLM-as-judge.
Read2026-06-25
Claude Code: a practical guide for Italian software teams
Claude Code for dev teams: code review, refactoring, tests, and CLAUDE.md. Operational patterns, limits, and workflow integration without skipping human review.
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