Blog

Notes on product, AI automation, and technical decisions. No editorial gloss.

• 2026-02-07

  Custom Dashboard vs Generic Tools: When It's Worth Investing

  Not all companies need a custom dashboard, but those that do pay dearly for not having one. Complete decision-making framework.

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• 2026-01-31

  Custom Web Calculators: The Marketing Tool That Generates Leads Without Selling

  Interactive content converts 2x better than static content. How to build web calculators that turn visitors into qualified leads.

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• 2026-01-24

  Next.js vs WordPress in 2025: a decision tree and the headless path

  Binary questions to pick stack: WordPress monolith, React app (Next.js), or headless WordPress. Example: loading posts from the WP REST API in the Next.js App Router.

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• 2026-01-17

  Measure real site performance: PageSpeed, CrUX, and Core Web Vitals

  Hands-on in ~15 minutes: LCP, INP, and CLS with PageSpeed Insights, CrUX field data, and what to do right after the first report. No invented e-commerce percentages.

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• 2026-01-10

  Your first n8n workflow in 30 minutes: form → Google Sheet → Slack

  Step-by-step: accept a lead via webhook, append a row in Google Sheets, notify the team in Slack. No invented ROI—only what to click and how to verify.

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• 2025-01-15

  Welcome — how we work

  What a product studio is for: fewer vendors, more production releases.

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