Blog
Notes on product, AI automation, and technical decisions. No editorial gloss.
2026-02-28
The Hidden Cost of SaaS Tools: When to Develop Your Own Solution
€100/month sounds cheap until you add up 15 tools and discover you're paying €18,000/year. When SaaS stops being cost-effective.
Read2026-02-21
From Excel to Automated Dashboard: The Complete Guide
Excel is fine until it's not. Here's how to know when it's time to evolve and how to migrate without losing data or blocking operations.
Read2026-02-14
Web development in Italy (2025): cost bands and how to read a quote
For SMBs and startups targeting Italy: what a quote should include, indicative bands for landing/corporate/e-commerce/MVP, pricing models, and red flags. No “official” national price list.
Read2026-02-07
Custom Dashboard vs Generic Tools: When It's Worth Investing
Not all companies need a custom dashboard, but those that do pay dearly for not having one. Complete decision-making framework.
Read2026-01-31
Custom Web Calculators: The Marketing Tool That Generates Leads Without Selling
Interactive content converts 2x better than static content. How to build web calculators that turn visitors into qualified leads.
Read2026-01-24
Next.js vs WordPress in 2025: a decision tree and the headless path
Binary questions to pick stack: WordPress monolith, React app (Next.js), or headless WordPress. Example: loading posts from the WP REST API in the Next.js App Router.
Read2026-01-17
Measure real site performance: PageSpeed, CrUX, and Core Web Vitals
Hands-on in ~15 minutes: LCP, INP, and CLS with PageSpeed Insights, CrUX field data, and what to do right after the first report. No invented e-commerce percentages.
Read2026-01-10
Your first n8n workflow in 30 minutes: form → Google Sheet → Slack
Step-by-step: accept a lead via webhook, append a row in Google Sheets, notify the team in Slack. No invented ROI—only what to click and how to verify.
Read2025-01-15
Welcome — how we work
What a product studio is for: fewer vendors, more production releases.
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