A name, a face and a voice people recognise from far away.
You can have the best product in the world, but if nobody sees it, it might as well not exist, and I know because I've been there.
Everything you need to be recognised.
For whoever has a good product nobody notices, or is about to launch one and doesn't want to look like everybody else.
The name
If there isn't one yet, or if the one you have no longer says who you are.
The face
Logo, colours, typefaces and images people recognise from far away.
The voice
How you speak, what you say and what you never say, written down in black and white.
The rules
A system to use all of it everywhere, from the website to the decks, without improvising every time.
How a brand people recognise is born.
First we listen, then we draw, then we watch how it lives in your team's hands.
- 1
Listening
We talk to you and your team, one by one, to understand how you want to be seen. With ADevolution some conflicts came up too, and mediating them is part of the job.
- 2
The mark
First the symbol or the name, then the logotype, and around them the research on story, colours, shapes and typefaces. Until you fall in love: at ADevolution they printed business cards and t-shirts before we had finished.
- 3
Everything else
A brand doesn't live in the logo: site, decks, proposals, posts, print. We redo it all in the same language, so every piece speaks like the others.
- 4
The right rules
A brandbook your team can really use. After a few months we look at how you're using it and, if needed, we simplify it, like with ADevolution's third version.
What you take home.
- The name, if there isn't one yet.
- A ready domain: we have over 50 for startups, short, easy to remember and free to become yours.
- Logo and symbol, colours, typefaces and images.
- The voice: how you talk, what you say and what you never say.
- The brandbook with the rules to use it everywhere.
- The site and the materials redone with the new brand.
It's for you if…
- you have a good product nobody notices;
- your brand no longer keeps up with what you've become;
- you want an identity your team really uses, not a PDF forgotten in a folder.
It's not for you if…
- you only need a cheap logo;
- you want someone to run your social media: there are already a thousand agencies for that;
- you want to look like everyone else in your industry.
ADevolution's new face and voice.
What people ask us before we start.
Do you only do the logo?
The logo is the smallest piece. You walk away with a name, a face and a voice, and the rules to use them everywhere, from the website to the decks.
I already have a brand, does it make sense?
Yes, if it no longer says who you are. ADevolution had a brand, but it no longer said what they really did.
Do I need it before the product?
Better together: if the name and the face are born with the product, you don't have to redo everything when it launches.
Do you run social media too?
We give you the rules to do it well, but social media and ads we leave to the thousand agencies already out there.
Tell us the idea everyone tells you to drop.
A couple of lines on what you have in mind and what budget you have. If it keeps us up at night we talk, if not we tell you straight away, no beating around the bush.