[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"portfolio-en-adevolution":3,"portfolio-index-en":154},{"id":4,"title":5,"body":6,"client":5,"description":129,"draft":130,"duration":131,"extension":132,"image":133,"locale":134,"meta":135,"navigation":136,"partner":137,"path":138,"publishedAt":139,"seo":140,"seoTitle":141,"slug":142,"stack":143,"stem":147,"tags":148,"today":151,"url":152,"__hash__":153},"portfolio\u002Fen\u002Fportfolio\u002Fadevolution.md","ADevolution",{"type":7,"value":8,"toc":118},"minimark",[9,14,18,29,36,40,43,47,50,53,56,63,70,73,77,80,83,87,90,94,97,101,104,111],[10,11,13],"h2",{"id":12},"a-coffee-with-edoardo","A coffee with Edoardo",[15,16,17],"p",{},"It's November 2025, I'm at the bar having a coffee with Edoardo and he tells me what they have in mind: he and his team want to grow, to go from offering \"digital solutions for installers\" to selling a growth system. He tells me that over the previous two years they had managed to get huge results for their clients and they know their target well enough to know what works. But their old site and their image couldn't keep up with how they had evolved.",[15,19,20],{},[21,22],"img",{"alt":23,"height":24,"sizes":25,"src":26,"srcSet":27,"width":28},"ADevolution's first identity: logo, colours and typefaces",920,"(min-width: 768px) 736px, calc(100vw - 40px)","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fbrand-v1-1472.webp","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fbrand-v1-736.webp 736w, \u002Fimages\u002Fcasi\u002Fadevolution\u002Fbrand-v1-1472.webp 1472w",1472,[15,30,31],{},[21,32],{"alt":33,"height":24,"sizes":25,"src":34,"srcSet":35,"width":28},"The ADevolution site before the rebrand","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fsito-v1-1472.webp","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fsito-v1-736.webp 736w, \u002Fimages\u002Fcasi\u002Fadevolution\u002Fsito-v1-1472.webp 1472w",[10,37,39],{"id":38},"the-proposal","The proposal",[15,41,42],{},"So I think about it for a few days and I propose a drastic rebrand, something that could really get through to their clients and reposition them as a \"system\", no longer as suppliers of small services.",[10,44,46],{"id":45},"the-new-mark","The new mark",[15,48,49],{},"I get to work over the following months: I interview them one by one, I try to understand exactly how they want to be perceived, I mediate the conflicts that come up and I develop a first version of the pictogram to sit next to the logo.",[15,51,52],{},"ADevolution is already a strong name for a brand: the problem was separating it from the image of a \"generic marketing agency\".",[15,54,55],{},"I analyse the feedback and the pictogram is liked, so I go on to develop the logotype, I research narrative, colours, shapes and symbols, and that's where the new visual identity is born.",[15,57,58],{},[21,59],{"alt":60,"height":24,"sizes":25,"src":61,"srcSet":62,"width":28},"ADevolution's second identity: the pictogram next to the logo, colours and typefaces","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fbrand-v2-1472.webp","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fbrand-v2-736.webp 736w, \u002Fimages\u002Fcasi\u002Fadevolution\u002Fbrand-v2-1472.webp 1472w",[15,64,65],{},[21,66],{"alt":67,"height":24,"sizes":25,"src":68,"srcSet":69,"width":28},"The ADevolution site with the second identity","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fsito-v2-1472.webp","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fsito-v2-736.webp 736w, \u002Fimages\u002Fcasi\u002Fadevolution\u002Fsito-v2-1472.webp 1472w",[15,71,72],{},"The guys fall in love with the new identity, so much that even before the project was finished they decide to print business cards and company t-shirts.",[10,74,76],{"id":75},"the-bulk-of-the-work","The bulk of the work",[15,78,79],{},"The bulk of the work came now: redesigning all their media. From the site to posters, social posts, print material, value propositions and so on.",[15,81,82],{},"By mid-January, in about 2 months, they had the finished brand identity, the new site and the new value proposition.",[10,84,86],{"id":85},"the-results","The results",[15,88,89],{},"In the months after the v2 rebrand, ADevolution reached great new results: thanks to the new value proposition the contract closing rate rose to 70%, subscriptions to their growth system for installers passed 30,000 euros a year in recurring revenue, and inbound requests for stand-alone services dropped drastically.",[10,91,93],{"id":92},"when-the-rules-weigh","When the rules weigh",[15,95,96],{},"Over the following months I analysed and closely watched how it was being used, and I realised the system held up, it was strong, but at the same time the team found it hard to follow the brandbook fully, and after 4-5 months it started to lose a bit of shape, while staying solid and having reached the goal of attracting clients interested in the system rather than in single services.",[10,98,100],{"id":99},"version-3","Version 3",[15,102,103],{},"So I start studying, and I realise the rebrand had worked, but its rules needed simplifying so the whole team could follow it fully. That's how the new version, V3, is born, with a new site and a new brandbook. This time cleaner, more professional and easier to scale as a system across their sub-brands too.",[15,105,106],{},[21,107],{"alt":108,"height":24,"sizes":25,"src":109,"srcSet":110,"width":28},"ADevolution's third identity: the knot, the signature blue and Figtree","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fbrand-v3-1472.webp","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fbrand-v3-736.webp 736w, \u002Fimages\u002Fcasi\u002Fadevolution\u002Fbrand-v3-1472.webp 1472w",[15,112,113],{},[21,114],{"alt":115,"height":24,"sizes":25,"src":116,"srcSet":117,"width":28},"The new ADevolution site with the third identity","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fsito-v3-1472.webp","\u002Fimages\u002Fcasi\u002Fadevolution\u002Fsito-v3-736.webp 736w, \u002Fimages\u002Fcasi\u002Fadevolution\u002Fsito-v3-1472.webp 1472w",{"title":119,"searchDepth":120,"depth":120,"links":121},"",2,[122,123,124,125,126,127,128],{"id":12,"depth":120,"text":13},{"id":38,"depth":120,"text":39},{"id":45,"depth":120,"text":46},{"id":75,"depth":120,"text":76},{"id":85,"depth":120,"text":86},{"id":92,"depth":120,"text":93},{"id":99,"depth":120,"text":100},"From \"digital solutions for installers\" to a growth system: the ADevolution rebrand in three versions, from the pictogram to the simplified brandbook.",false,"Since November 2025, the first identity in about 2 months","md",null,"en",{},true,"Edoardo and the ADevolution team","\u002Fen\u002Fportfolio\u002Fadevolution","2026-02-24",{"title":5,"description":129},"ADevolution · rebrand from service provider to growth system","adevolution",[144,145,146],"Brand strategy","Design system","Web","en\u002Fportfolio\u002Fadevolution",[149,150],"Brand","Rebranding","70% of contracts closed, over 30,000 euros a year recurring","https:\u002F\u002Fadevolution.eu","vpO5ZsX0B0CU7w1aCEMcp1hTest6NrJNcPR1VJWlNx4",{"items":155},[156,164,174,176,187,196,206,215],{"id":157,"path":158,"slug":159,"title":160,"description":161,"publishedAt":162,"locale":134,"draft":130,"client":160,"tags":163,"image":133},"portfolio\u002Fen\u002Fportfolio\u002Fsnowinch.md","\u002Fen\u002Fportfolio\u002Fsnowinch","snowinch","Snowinch","The Snowinch brand from its first version in 2024, with Giulio Pattaro's aurora, to today's version 5: what got lost along the way, what we threw out and what stayed.","2026-10-17",[149,150],{"id":165,"path":166,"slug":167,"title":168,"description":169,"publishedAt":170,"locale":134,"draft":130,"client":168,"tags":171,"image":133},"portfolio\u002Fen\u002Fportfolio\u002Fadsuite.md","\u002Fen\u002Fportfolio\u002Fadsuite","adsuite","ADSuite","From an idea born in early July to a product in production in under 30 days: ADevolution\\","2026-07-10",[172,173],"Product","Mobile first",{"id":4,"path":138,"slug":142,"title":5,"description":129,"publishedAt":139,"locale":134,"draft":130,"client":5,"tags":175,"image":133},[149,150],{"id":177,"path":178,"slug":179,"title":180,"description":181,"publishedAt":182,"locale":134,"draft":130,"client":183,"tags":184,"image":133},"portfolio\u002Fen\u002Fportfolio\u002Fcovercraft.md","\u002Fen\u002Fportfolio\u002Fcovercraft","covercraft","CoverCraft","Native desktop app for music producers. Create YouTube-ready type beat videos in minutes, without jumping between Canva, After Effects, and export tools.","2025-02-01","TypeBeatHouse",[185,186],"Product engineering","Desktop app",{"id":188,"path":189,"slug":190,"title":191,"description":192,"publishedAt":193,"locale":134,"draft":130,"client":191,"tags":194,"image":133},"portfolio\u002Fen\u002Fportfolio\u002Fleadspring.md","\u002Fen\u002Fportfolio\u002Fleadspring","leadspring","LeadSpring","SaaS platform for idea validation and traffic conversion through AI-generated interactive quizzes. Multilingual, with advanced analytics and Stripe integration.","2024-11-01",[185,195],"SaaS",{"id":197,"path":198,"slug":199,"title":200,"description":201,"publishedAt":202,"locale":134,"draft":130,"client":203,"tags":204,"image":133},"portfolio\u002Fen\u002Fportfolio\u002Fcosmico.md","\u002Fen\u002Fportfolio\u002Fcosmico","cosmico","Cosmico","From freelancer signed up on Cosmico to their internal project: talent onboarding and profiling rebuilt and online in 3 months, then the new backoffice, the CRM integrations and Flatmates.","2024-09-01","Cosmico S.R.L",[172,205],"Scaleup",{"id":207,"path":208,"slug":209,"title":210,"description":211,"publishedAt":212,"locale":134,"draft":130,"client":210,"tags":213,"image":133},"portfolio\u002Fen\u002Fportfolio\u002Fsoource.md","\u002Fen\u002Fportfolio\u002Fsoource","soource","Soource","Over two years inside Soource: from restarting in a one-week retreat to the first production run after 4 months, all the way to the pre-seed. The system that reads and classifies supplier replies.","2024-07-01",[172,214],"Artificial intelligence",{"id":216,"path":217,"slug":218,"title":219,"description":220,"publishedAt":221,"locale":134,"draft":130,"client":219,"tags":222,"image":133},"portfolio\u002Fen\u002Fportfolio\u002Fnotarify.md","\u002Fen\u002Fportfolio\u002Fnotarify","notarify","Notarify","New blockchain document notarization engine with B2B API for external integrations. We rewrote the core system and made notarization accessible programmatically.","2024-04-01",[185,223],"Blockchain B2B"]